The Artificial Intelligence (AI) in Business

The Artificial Intelligence (AI) in Business. Application in Business programme is a specialised non-formal programme lasting 175 hours, designed for anyone who wants to understand and practically apply artificial intelligence in business, from data analysis and business process automation to increased productivity and better decision-making. The programme is particularly useful for employees, entrepreneurs, and professionals who want to develop digital and analytical skills and learn how AI tools, generative artificial intelligence, and modern approaches to work can improve real business processes. The programme is delivered entirely online through lectures, practical work, case studies, and individual assignments, with a mentoring approach and a strong focus on the business application of artificial intelligence. The programme has been developed in accordance with a standard approved by the Croatian Employment Service, which makes it eligible for voucher-based funding.

• Understand how artificial intelligence in business is used for digital transformation, increased productivity, and creating a competitive advantage.
• Use AI tools for content processing, data analysis, decision support, and optimisation of everyday business tasks.
• Apply working methods such as structured prompting, selecting appropriate AI solutions, and using basic frameworks for implementing artificial intelligence in business processes.
• Solve specific business situations through practical assignments, case studies, and individual work in a real business context.

Upon completion of the programme, participants will be able to:

• analyse the possibilities for applying artificial intelligence across different business functions and processes
• distinguish between types of AI tools, models, and methods, and assess their applicability in a specific business environment
• use AI tools to support content creation, information processing, data analysis, and increased work efficiency
• plan the basic steps for implementing AI solutions in business processes, taking into account organisational needs and objectives
• assess the benefits, limitations, and risks of applying artificial intelligence, including issues of data protection and ethical AI use
• apply the acquired knowledge to solving specific business tasks through case studies and practical exercises
• evaluate the impact of AI tools on productivity, quality of work, and business process optimisation

This programme is intended for individuals who want to gain practical knowledge in the field of artificial intelligence in business and learn how to use AI in real work settings, rather than only understanding it at a theoretical level. It is especially useful for those who want to strengthen their digital skills and develop a more confident, efficient, and strategic approach to the use of AI.

• beginners who want a structured introduction to artificial intelligence and its business application
• employees who want to improve work processes, productivity, and efficiency with the help of AI tools
• entrepreneurs and managers who want to understand how to introduce AI into business processes and decision-making
• professionals working in marketing, sales, administration, customer support, and other business functions
• individuals who want to develop digital and analytical competences that are in demand on the labour market
• anyone who wants to understand how artificial intelligence is used in business through concrete examples and practical work

The programme is divided into three units covering foundational, advanced, and applicable knowledge in the field of artificial intelligence, with an emphasis on understanding the technology, developing practical skills, and applying AI in business.

1. Introduction to Artificial Intelligence, 30 hours
   Lectures: 8 hours
   Practical work: 22 hours

This unit introduces participants to the basic concepts, development, and significance of artificial intelligence in modern society and business. It covers AI systems, definitions of AI, AI-completeness, the history of AI, ethics, regulation, security, and privacy.

2. Fundamentals of Artificial Intelligence and Machine Learning, 110 hours
   Lectures: 20 hours
   Practical work: 90 hours

The most extensive unit of the programme is focused on understanding the key methods and approaches on which modern artificial intelligence is based. It covers symbolic and statistical methods, machine learning, optimisation, knowledge representation, AI in ICT systems, and the application of AI in marketing, finance, and industry.

3. Application of AI in Business, 35 hours
   Lectures: 10 hours
   Practical work: 25 hours

The final unit focuses on the business application of artificial intelligence and its role in the development of organisations and business processes. It covers types of AI systems, AI in business processes, comparison of AI, big data and statistics, trends, and the ethical and workplace aspects of AI.