Aligning the product and project portfolio with the company's strategic objectives is a process involving product and project teams, with a common understanding of goals and synergy of work being key prerequisites for successful balancing of priorities and quality.
Product strategy, finance, innovation, UX and CX design, resource organization, research and testing, are just some of the disciplines present in product development and management processes. It is a complex process as it brings together different disciplines and connects teams of different interests and knowledge.
For teams to be successful in integrating these differences and simultaneously delivering a product that is profitable for the business, they must possess certain competencies – a combination of skills, knowledge, and understanding of the disciplines involved. Market statistics indicate that nearly half of the products or services launched on the market experience failure associated with KPIs such as user satisfaction, profit, revenue, whether it is in the B2B or B2C segment. Through practical examples, participants will familiarize themselves with product management standards integrated into project management. The additional value of the program is working on examples using product management templates, which participants can further use in their business.
For more information, please contact us at +385 1 553 4878 or info@uep.hr
We are looking forward to our work together!
The educational program consists of 16 school hours, and the curriculum includes the following topics:
Product strategy
Financial product value analysis
UX – User experience design
Synergy of product and project portfolio
Classes will be conducted ONLINE via the ZOOM platform!
Class schedules will be announced later.
Classes are scheduled in the afternoon (3 days) from 17:00 to 21:00.
EU PROJECTS College is the first Croatian institution specialized in education on EU funds and project management. What sets us apart from others is the following:
Marina Dražić is an expert in the fields of product and project management and research. She is the owner of Prototip05 d.o.o. where, as a consultant, she collaborates with companies of various profiles, helping them achieve efficiency in solving complex projects and product development challenges, focusing on understanding customer needs. She has over 20 years of experience working on product development projects and optimizing business processes, and for the last 6 years in portfolio management leadership positions. She is currently a member of the working group for developing the Occupation and Qualification Standards for Product Managers. As an expert, she participates in numerous public events and appearances. She is a portfolio manager of the CRO Total experience association (in the process of establishment) and a member of associations: Global Innovation Institute, CROAI Product, and PMI. In the PMI Croatia association, she has held roles on the Executive Board for many years. She was the director of the PMI forum conference.
She graduated from the Faculty of Economics, University of Zagreb, and completed a specialist graduate study MBA e-leadership. Professional certificates: Project Management Professional (PMP), Design Thinking, Scrum Master, Agile Certified Product Manager and Product Owner.